The SZINORG Group took an active role in Hungary’s most prominent real estate event, the Portfolio Property Investment Forum 2025, held on September 23 in Budapest. The conference brought together key players of the domestic property sector to discuss current market trends, challenges, and future opportunities.
Sándor Szabó, Deputy CEO of SZINORG Universal Zrt., participated in two professional panel discussions, highlighting the company group’s significant role in Debrecen’s urban development and the evolution of the regional hotel market.
United for Debrecen’s Development
In the panel titled “At the Gateway of New Opportunities: The Impact of Economic Growth on Real Estate Development in Debrecen”, Sándor Szabó represented the SZINORG Group alongside Debrecen’s leading real estate developers, as part of a joint initiative coordinated by EDC Debrecen. Under the message “Together for Debrecen’s Development”, the collaboration aimed to showcase the city’s economic potential and the investment opportunities it offers.
The BMW investment, the expansion of the international airport, the development of industrial parks, and the growth in hotel capacity all signal that Debrecen is on a dynamic, well-planned path of progress.
The discussion revealed that over €12 billion in investments flowed into the city over the past decade, and the 2020–2030 period is expected to bring a significant increase in the city’s GDP. Panelists agreed that Debrecen’s economic expansion continues to generate a wide range of development opportunities.
A Stabilizing Hotel Market – With Optimistic Outlook
Another key topic at the conference was the panel discussion “Is the Hotel Market Still Soaring?”, which analyzed the current state and outlook of Hungary’s hotel industry. Sándor Szabó represented the regional hotel development segment, joining the conversation alongside BDPST Real Estate Developer and Forestay Group, two major players in the sector.
The SZINORG Group pursues a strategic “buy” approach and is committed to re-establishing Debrecen as a prime conference destination. This vision is supported by the group’s current and upcoming hospitality developments, led by the Mercure Debrecen*** and the soon-to-open Hotel Lycium Debrecen – Handwritten Collection.

Innovation and Diversification at SZINORG
Today, the SZINORG Group is one of the leading and most diversified real estate developers in the Eastern Hungary region, with an active presence in the hotel, residential, office, and industrial sectors.
Our current development projects:
Hotel Lycium Debrecen – Handwritten Collection
Estimated handover: November 2025
SZINPARK industrial facility development
Estimated handover: December 2025
Kossuth Street 16 – Residential and Office Complex
Estimated handover: August 2026
Portfolio: Pozitív spirálba került ez a vidéki magyar nagyváros: rengetegen költöznek most ide – Portfolio.hu